Lincoln’s ‘American Dream?And Four New Vehicles

By , February 23, 2018 3:40 am

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The Lincoln brand has certainly made sure that they would be having their own campaign and theirs would be called the ‘American Dream? Lincoln claims that it would be targeted towards people to pursue and live the American Dream.

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Remember the Ford Motor Company’s campaign on people creating and doing ‘Bold Moves? Well, the Lincoln brand has certainly made sure that they would be having their own campaign. And theirs would be called the ‘American Dream? Lincoln claims that it would be targeted towards people to pursue and live the American Dream. In fact, this new marketing and advertising campaign has been built on the success of the sales of the Lincoln Mark LT as well as the Lincoln Zephyr. As part of this campaign, the brand would also be showing off and presenting to the public four new vehicles.

To further explain this new strategy of bringing and drawing in customers, Al Giombetti, who is the president of the marketing and sales departments of Ford, Lincoln, and Mercury, states, “The ‘Dreams?marketing platform is about the vision that motivates successful people and the rewards for achieving success. It is an idea that fits perfectly with our brand because we are turning Lincoln into a new American success story on the strength of innovative products. In fact, eighty percent of our showroom is all-new for 2007.?
Sales have certainly gone up for the brand by about eight per cent and they are giving full credit to the 2006 Lincoln Zephyr as well as the Lincoln Mark LT for such an increase in profit. The Lincoln Zephyr is the new midsize sedan which has just been launched last fall. As per the Lincoln Mark LT, it is the brand’s full size luxury pickup truck. Both vehicles have been well acclaimed and have been the target for praise and accolades. Just recently both had been awarded with high marks during the J.D. Power and Associates Initial Quality Study. Aside from this, the Lincoln Zephyr took home the Ward’s Auto World “Best Interior Award?for the segment it was in.

Mike Richards, the general marketing manager for Lincoln and Mercury, comments, “Lincoln will build on the success of the 2006 Zephyr and Mark LT with four terrific vehicles that are designed to inspire and reward those who believe in and pursue the American Dream. Each of these vehicles ?the new Lincoln MKX, MKZ, Navigator, and Navigator L ?will deliver a business class driving experience that will celebrate our customers?success.?

Pop Quiz For First-Time Car Buyers

By , February 18, 2018 11:13 am

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If you are considering buying a car for the first time, you might not know where to begin. Making such a major purchase is most likely the first step in your financial life, so it is very important to take it seriously.

Pop Quiz For First-Time Car Buyers

If you are considering buying a car for the first time, you might not know where to begin. Making such a major purchase is most likely the first step in your financial life, so it is very important to take it seriously.

That’s the word from the experts at a national consumer education campaign called AWARE (Americans Well-informed on Automobile Retailing Economics).

To help first-time auto buyers navigate the financing system, it has put together this pop quiz:

• Do you have a budget? If you don’t already have one, create one. It will help you determine how much car you can afford. Don’t forget vehicle-related costs outside of a new car payment, particularly insurance costs. Premiums for many young drivers can be as much as the monthly car payment. Don’t forget to include maintenance, gas and taxes.

• Have you pulled your credit report? Your credit history may affect your finance rate, so it’s a good idea to get a copy of your free credit report before heading to the dealer. Go to www.annualcredit report.com for yours.

• Have you shopped around? Do some homework before you decide which car to buy and where to buy it. Call your bank or credit union. Talk to dealerships. Print out all quotes and keep them in a folder that you bring with you when you shop for the car. Whether you finance through your dealer or elsewhere, there are typically no penalties to refinance if you’re not satisfied.

• Do you know how finance rates are determined? Vehicle financers use a number of factors to determine the finance rate they will offer you, including your credit score, the price of the vehicle you would like to purchase, manufacturer incentives, the amount of your down payment, your debt repayment options and the length of the finance contract. The rate offered to you may be negotiable.

• Is there someone you could ask to be a co-signer if needed? If you are under the age of 18, are currently not employed, do not have a credit history or your credit history is not good, you may need a responsible person to co-sign the finance contract for you.

• Do you know the difference between leasing and financing? Know what an APR is? Credit insurance? Guaranteed Auto Protection? You need to educate yourself on these terms and understand the value and price of aftermarket products. If you don’t want something, don’t sign for it.

According to Eric Hoffman of AWARE, if you answered “no” to one or more questions, go back and hit the books before you buy a car or truck. Said Hoffman, “Consumers, especially those at the beginning of their financial lives, need to be vigilant about understanding the vehicle-financing process. If you make mistakes along the way, they can follow you for years.”

Land Rover LR2, Back On The Streets

By , February 13, 2018 5:47 pm

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Just very recently, the Land Rover brand of the Ford Motor Company has revealed to the motoring public and to the rest of the globe that they would soon be sending out the new Land Rover LR2 back on the streets. And yes, this new vehicle would be entering the compact premium sport utility vehicle (SUV) market.

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Just very recently, the Land Rover brand of the Ford Motor Company has revealed to the motoring public and to the rest of the globe that they would soon be sending out the new Land Rover LR2 back on the streets. And yes, this new vehicle would be entering the compact premium sport utility vehicle (SUV) market. Land Rover believes that the LR2 is very much capable of topping that segment with the features and power that it has in store.

The Land Rover LR2 is also known as the Land Rover Freelander. This compact crossover vehicle was first produced back in 1998. And now, it would soon be back roaming and cruising down our streets and roads. In the market, the Land Rover LR2 considers the Jeep Liberty, Jeep Cherokee, Toyota RAV4, BMW X3, and the Honda CRV as its competition. In four years, the new model of the Land Rover LR2 is actually the fourth new model in its line. It would soon be joining its relatives that include the Range Rover, the Land Rover LR3, and the Range Rover Sport.

Phil Popham is the managing director for the Land Rover brand, and he was caught commenting on this new Land Rover LR2: “LR2 combines the advantages of a premium sedan ?such as polished ride, accomplished performance, an attractive cabin and ease of use ?with the attributes of a robust SUV, including go-anywhere ability, toughness, stadium seating, cabin versatility, and spaciousness.?He even adds that in behalf of the company, he could actually say that the new Land Rover LR2 is what most people would call having the best of both worlds.

A pack of features and other technologies, the new Land Rover LR2 would become a favorite among car lovers. Despite the fact that it did not do well in the US market, the brand is still venturing on marketing this vehicle in the mentioned area. It would also be sending out the Land Rover LR2 to Europe where it has been doing really well.

Lexus LS 2006: Spanning Horizons

By , February 9, 2018 12:31 am

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The Lexus LS 2006 boasts of several features. The Smart Access is actually an option for the vehicle. This vehicle has always held a striking presence. It bears a sculpted form as well as refined features that make heads turn. It also has an aggressively styled front end features.

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The Toyota Motor Corporation is responsible for the Lexus brand. After all, Lexus is a Japanese brand name that is used by this automobile manufacturer when exporting their products to some places like in North America, the Middle East, Europe, Africa, Latin America, Asia, and Oceania. Also, this brand is the manufacturer’s line for its family of luxury automobiles and vehicles.

One of the Lexus vehicles is the Lexus LS 2006. This vehicle has always held a striking presence. It bears a sculpted form as well as refined features that make heads turn. It also has an aggressively styled front end features. To emphasize its bold look, the streamlined headlamps and front grille gives the vehicle that such appeal. It is sporty and it has a wide stance.

This vehicle has been crafted with a many choices made available both for the exterior and the interior. For the exterior, the choices include Blue Onyx Pearl, Black Cherry Pearl, Cypress Pearl, Briarwood Pearl, Mystic Gold Metallic, Moonlight Pearl, Crystal White, Mercury Metallic, Flint Mica, and Black Onyx. As per the interior colors, customers could actually choose from Cashmere Leather Trim with Golden Bird’s Eye Maple Accent, Ash Leather Trim with Walnut Accent, Black Leather Trim with Walnut Accent, Ecru Perforated Leather Trim with Golden Bird’s Eye Maple Accent, Saddle Perforated Leather Trim with Antique Walnut Accent, or Black Perforated Leather Trim with Antique Walnut Accent.

The Lexus LS 2006 boasts of several features. The Smart Access is actually an option for the vehicle. However, this system actually enables owners to lock and unlock their doors, open the trunk, and also turn on the ignition switch without having to take out the keys to the vehicle out of their pockets or purses. This system actually works just by it sensing the Smart Access key. Also, the Lexus LS 2006’s alloy wheels allot a huge effort of adding to the appeal and beauty of this vehicle. Backed up with the right kind of tires, this vehicle has been rolling its way to success.

Other features of this vehicle include adaptive front lightining, High Intensity Discharge (HID) headlamps with a blue hue, an intuitive parking assist, a laser cruise control system, a power moonroof, auto dimming mirrors, rain sensing wipers, the Mark Levinson audio system, the voice activated navigation system, a backup camera, the Bluetooth technology, a dual climate control system, a rear seat climate control system, rear seat luxuries, a power rear sunshade, the satellite radio, and the HomeLink remote control system.

The new Lexus LS 2006’s total package of features, space, and style puts it at the head of its class. Its performance could also be maintained and taken cared of, that is if the owner uses superior Lexus parts from Auto Parts Discount. Its extensive array of maximum quality Lexus parts and accessories await customers at great wholesale deals. In case you have any difficulties in choosing the right kind of Lexus parts for your vehicle, Auto Parts Discount has friendly customer service staffs that are ready to serve you.

Pssst: Wanna (not) Buy a Stolen Car?

By , February 4, 2018 8:20 am

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Would you buy a used car from a well-dressed, friendly, middle-aged man or woman, who placed a classified ad, and who meets you midday at a restaurant? Oops! You may be getting scammed. Here are tips to protect yourself.

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Would you buy a used car–with cash–from someone you just met in the bar, and who walked you down a dark alley to show you the car? Not likely. How about from a well-dressed, friendly, middle-aged man or woman, who placed a classified ad in your local newspaper, and who meets you midday at a restaurant of your choice?

Oops! You may be more likely to be cheated by seller number two. That’s the story of Jennifer Warwa, who bought a minivan and had her mechanic examine it. The mechanic later said how shocked he was that Jennifer had been scammed:

“Because I met the gentleman who was selling the vehicle. Very clean cut. In his fifties. Very soft spoken…. And he went with her to get it inspected. There was just no sign that was the kind of person he was” the mechanic told CBC’s Marketplace.

A few months later, Jennifer got a phone call from the police. They said she had purchased a stolen minivan, and they were coming to seize it. She was so upset, she tried to hide the van from the police. Eventually they caught up with her and she ended up paying for a year and a half for a $5,000 bank loan on a van she could not drive. Ouch!

Jennifer was just one victim in the chain that included the original owner, the insurance company, other consumers whose insurance rates keep rising, and the police, who spend thousands of hours tracking thefts. According to the FBI, a vehicle is stolen about every 25 seconds in the USA, amounting to an $8 billion yearly problem.

Here’s how these scams often work. Thieves target particular cars: for their value, their ease of resale as a whole or in parts, or because they are easier to steal. Years ago, most cars were stripped for parts, including unusual parts such as airbags. But today some thieves are so brash they sell cars through newspapers.

This newer scam is called “VIN cloning”, because the Vehicle Identification Number is stolen from another car. Criminals obtain VINs by copying them from the dash of cars in parking lots–even at dealerships. Some even physically remove the VIN plate from vehicles in auto salvage yards that allow customers to “pick your own parts.” (They do not mean that literally!) The number is used to falsely obtain new ownership documents, or documents are forged. Either way, a cloned VIN allows them to transform stolen cars into pseudo-legal vehicles that can be officially titled and sold. Many thieves work across state lines: cars may be stolen in the East, registered in the Mid-West, then sold in California. Scary!

Here’s what you can do to avoid buying a stolen car:

** Check the VIN on the dash against the VIN in the driver’s door jamb, under the hood, and on the paperwork

** Use the VIN to get the car’s history at carfax.com for about $20

** Ensure title and registration documents match the name and address of the seller

** Is the car from out of state?

** Be suspicious if you must meet a private seller in a parking lot. Better to see that they live at the address where the car is registered

** Has the vehicle recently been transferred?

** Does the seller use a home or work phone number, or just a cell?

** Is the selling price oddly low?

** Be warned that some used car dealers are getting scammed, too

** Pay by certified cheque or money order, not cash.

Keep in mind that most private sellers are not thieves, but rather honest, regular folks like you. And prices do tend to be lower with private sales. So if you follow my advice, you can greatly improve your chances of driving away with a “genuine” used car.

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